The Bitcoin Classic: Redefining Financial Inclusion
What We Did
We brought education and access directly to communities through initiatives like The Bitcoin Classic Basketball Tournament and The Bitcoin Academy. In partnership with Cash App and the Sean Carter Foundation these programs created hands-on learning opportunities and direct access to Bitcoin as a new asset class.
The Impact
We engaged over 7,000 community members across Brooklyn and Manhattan, with 90% new to Bitcoin, blockchain, and Cash App’s crypto tools. Participants received over $100K in Bitcoin to seed their investments. The Bitcoin Classic is now international, with tournaments in Miami, Atlanta, DC, and Ghana planned for 2025.