Earning Community Trust with CultureCon

What We Did

Launched a first-of-its-kind partnership with The Creative Collective CultureCon—a global conference for Gen Z and millennial creators—alongside financial educators Earn Your Leisure. The multi-city experience featured product activations, artist performances, curated dinners, and fireside chats, all rooted in cultural relevance.

The Impact

The program engaged over 10,000 attendees across Atlanta and New York, delivered 14M+ social impressions, supported 30+ local small businesses, and generated $600K+ in gross profit volume across Cash App and Square product offerings.